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    Key Staff

  After gaining a degree in industrial design Gavin became a partner in a product design consultancy with clients as diverse as the Early Learning Centre, Marconi and Xerox.

With the opportunity to develop his skills further he took up an offer to work for Xerox where he became responsible for the product design aspects of all Xerox products manufactured in Europe.

In order to understand further how design fits into a practical business context he gained an MBA and subsequently developed the services of Design Wales to become an internationally recognised business support programme. His current focus is developing a portfolio of activites to offer design support services directly to industry and on behalf of regional economic developmnt offices - where ever they may be.

Particular current interests lies in how the service sector can make use of design to create innovative and appropriate offerings to customers.


Victoria runs the Design Business Advisory Service and leads the Design Wales Forum. After gaining a degree in Fine Art from Camberwell College of Art she retrained as a designer. She subsequently gained an MA in Design by Practice. Victoria set up her first company in London in the late nineties. She has worked on a broad range of projects in a variety of sectors for clients as diverse as Easyjet, New Look, Penguin Books, CAFOD and University College London.

In 2006 became a Design Advisor at Design Wales. Through this work, Victoria supported Welsh companies of all scales of business through the development of their brand. She has extensive experience of presenting workshops in design and marketing issues to the Welsh business community.

Victoria has lectured Contextual Studies for Design, Brand Development and Professional Practice at West Wales College of Art, University of Wales Newport, University of Glamorgan and London College of Communication. She has also been a mentor for Design undergraduates at Cardiff Metropolitan University.

Victoria is currently hosting the UK Design Alliance and is involved with the ISD project at Design Wales.



Paul leads our Service Design Programme at Design Wales. Since graduating from Central St.Martins School of Art & Design, Paul has worked at a number of design, brand and advertising agencies in London. For the past five years Paul has been head of design at the social innovation agency, thinkpublic. Whilst at thinkpublic Paul worked on projects that improved patient, staff and management communications and brought about new services and products for the UK public sector.

Paul has continued to build expertise in the field of service design by lecturing at several universities, including The Royal College of Art, London College of Communication and Kingston University. As well as consulting for organisations such as NESTA, The NHS and The Alzheimer's Society.

Recently Paul contributed his experience of public sector service design to the book 'Designing Services Using Innovative Methods' (Mittien/Koivisto 2009). He is currently focused on building a hub of service design activity in Wales and has a particular interest in the advanced manufacturing sector.



Lynne Elvins is a Design Advisor covering design management for SMEs: supporting the  management of business decisions and strategies that enable innovation and create effectively-designed products, services, communications, environments and brands that deliver success.

Lynne has a Design Management degree from the Surrey Institute of Art & Design and was previously a Design Advisor for The Design Programme and one of the national Design Advisors for The UK Design Council. With a specialism in sustainable design Lynne was a Senior Advisor on Sustainable Innovation for Forum for the Future where she helped develop a Streamlined Lifecycle Assessment tool for products and servcies that received an ICI award for product stewardship.   

Lynne is part of the ISD project at Design Wales.



After finishing her undergraduate studies in French and History, specialising in European integration, at the University of Reading, Anna went on to gain an MSc in European Public Policy at UCL. She hopes to build on her experience by supporting the Design Wales team in drafting policy recommendations to promote design and innovation at a regional, national and European level. Her other experiences include interning for her local MP, acting as student ambassador and working as assistant marketing and communication manager at Siemens in Paris as part of her year abroad.

Anna is keen to apply her theoretical course knowledge in a practical context and further the capacity of Design Wales and the SEE project. She has recently commenced a PHD at Cardiff Metropolitan University researching European Design Policy.



Chris Brooker supports the delivery of the Service Design Programme. After graduating from the University of the West of England with a degree in Product Design, Chris worked at digital advertising, graphic and product design agencies before founding a service design consultancy in Bristol.

Chris worked on projects in the public/private sector for the likes of Oxfam and Bristol City Council; helping them to engage local communities around the future of their library service, as well as numerous SMEs in the financial services sector.

As a visiting lecturer, Chris taught the Service Design module on The University of the West of England's Creative Product Design and Web Design degree courses. Making sure the students understood the methodology for designing innovative and sustainable services whilst working on live projects, like designing multi-channel social experiences for coffee shop brands to new journeys through NHS health services.



Diana graduated from the University of Wales, Newport with a degree in Photographic Art. She has since then interned for the Gate Arts and Community Centre as a Gallery Co-ordinator and worked for Winding Snake Productions as a project assistant. She hopes to build up her experience of working in project support within the creative industries by assisting the Design Wales Forum and the ISD project at Design Wales.

Diana remains a keen photographer and artist involved in various art projects and exhibitions.


    Design Wales 2012